Story
Highlights
- Founded by Vanessa Hudgens & Oliver Trevena — Built on a 15-year friendship and a shared mission to disrupt the beverage space with health-first, planet-friendly hydration.
- The Original Cactus Water — Backed by science, loaded with electrolytes and antioxidants, and powered by nature. Caliwater is a new kind of wellness beverage.
- Rapid Growth & High-Profile Support — Caliwater is currently valued at $100M, with projections surpassing $150M+ by end of 2025, and has attracted top-tier cultural, athletic, and institutional investors.
- Eco-Driven & Health-Focused — Prickly pear cactus uses 80% less water than traditional crops. Every can sold supports reforestation (American Forests) and child advocacy (Olive Crest).
Hydration with a Hollywood Twist
Caliwater is the brainchild of actress Vanessa Hudgens and TV host Oliver Trevena, who dreamed up a refreshing, functional beverage that's as healthy as it is delicious. The idea sparked when the duo, both wellness enthusiasts, wanted a hydration drink that ditched artificial junk and harnessed the power of cactus water — a natural, electrolyte-rich super-ingredient.
Launched in 2021, Caliwater was born to bring a taste of California cool to the wellness world, blending clean ingredients with star-powered appeal.
As the founders and faces of the brand, Hudgens and Trevena set out to create a drink that's low in sugar, packed with antioxidants, and sustainably sourced. Their signature product, Caliwater Cactus Water, is made from prickly pear cactus, known for its hydrating and anti-inflammatory benefits. With flavors like Original and Blood Orange, it's a hit among health-conscious sippers and celebs alike. The brand also expanded into Caliwater Coconut Water, staying true to its mission of clean, simple hydration.
Since its debut, Caliwater has made waves — stocked in retailers like Erewhon and Whole Foods, and even scoring a partnership with Delta Airlines. Looking ahead, the brand shows no signs of slowing down, with plans to innovate new flavors and expand its reach. With its sunny California vibes and A-list founders leading the charge, Caliwater is redefining hydration, one refreshing sip at a time. 🚀💦
Caliwater isn't just a drink — it's a cultural movement supported by some of the world's most influential creators, athletes, and entrepreneurs.
Celebrity Investors Include:
Demi Lovato – Brand partner, investor, and ambassador
Glen Powell, Alexander Ludwig, Ryan Tedder, Gerard Butler, Cody Bellinger
Claudia Gadelha, Nikki Reed, Brooke Burke, Aaron Rodgers, Roselyn Sánchez
Institutional & Strategic Investors:
Fourward Ventures, Mangusta Capital, Lyndon Lea
Dhiren & Neelima Jhaveri, Aaron Keay
With their combined cultural reach and business acumen, these partners are fueling Caliwater's rise to become the defining wellness drink of a generation.
Own the Future of Wellness
Caliwater was born from the deserts of California and built for people who care about what they consume and how it impacts the world.
Now, for the first time, fans can invest in the next wave of wellness — not just as consumers, but as co-owners. This fundraise powers our global growth and brings you into the story.
Our Vision
Hydration should be healthy, sustainable, and exciting. We're building a generation-defining brand, rooted in nature, fueled by community, and driven by culture. Caliwater is here to bring wellness to the mainstream, one can at a time. This isn't just a product — it's a platform for good. With your help, we're scaling faster, deeper, and more impactfully than ever before.
The Future is Wild. Hydration has never looked or tasted this good.
🌵 Drink it. 💧 Share it. 💥 Now own it.
Why Invest?
- Be Part of a Better Beverage Future — Own a stake in a $100M+ brand rewriting the rules on hydration.
- Fuel Our Next Phase — Your investment will fund flavor expansion, retail growth, and next-gen marketing.
- Cultural Backing, Commercial Momentum — With A-list investors, rapidly expanding retail presence (now in Costco!), and mass-market potential, Caliwater is poised to be the next big breakout.
- Exclusive Access, Meaningful Perks — From behind-the-scenes content to co-creation opportunities with Vanessa & Oliver, investors help shape what's next.